Our Values
A.E. Betteridge crafted Betteridge's original mission statement, in 1897, which remains the same today. Our business has "been created and expanded on a rigid adherence to a platform providing for absolute honesty in the sale of quality merchandise."
We make sure everything we create and every brand we sell have intrinsic value. We offer you unparalleled quality in craftsmanship and design, as well as classic style that endures. When you buy something from us, you have an investment as well as a thing of beauty.
Our extraordinary commitment to customer satisfaction has been deeply ingrained through five generations of family leadership.
This commitment is reflected in our...
Integrity:
The greatest testament to our success is the trust our customer's place in us. Many families have been shopping at Betteridge for over a century, as generations of parents have instructed their children to come to us for their jewelry and watch needs.
Expertise:
The quality of our management team and sales staff is unparalleled in the industry. Our management group includes the former Director of Jewelry at Christies and diamond buyer for Tiffany's. Most of our senior salespeople have degrees in gemology, and many managed leading jewelry stores before coming to work on the sales floor at Betteridge.
Service:
From jewelry repair and watch servicing to engagement ring design and elegant engraving work, we have the staff, almost always in-house, to take care of you. By offering the broadest scope of services in the industry, we can offer our clientele an unprecedented depth and caliber of customer service.