In 1868, Florentine Ariosto Jones, an American engineer from Boston, established the "International Watch Co." in Schaffhausen, Switzerland. Jones renounced the idea that fine watches could be mass-produced; he believed that IWC should make a limited number of extraordinary watches each year. This remains a principle that IWC adheres to today.
IWC Schaffhausen has gained an international reputation based on a passion for innovative solutions and technical ingenuity. One of the world’s leading brands in the luxury watch segment, IWC crafts masterpieces of haute horlogerie at its finest, combining supreme precision with exclusive design.
Betteridge is an authorized IWC watch dealer in Vail.