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TAG Heuer Watches

TAG Heuer Watches

TAG Heuer takes much of the inspiration for its watches from athletics, beginning in the 1920's with the Olympics and continuing today with the Formula 1 World Championship, as well as many other prestigious racing events.

TAG Heuer is more than just a brand favored by professional athletes. Since its founding over 150 years ago, TAG Heuer has been at the forefront of watchmaking innovation, developing the first mechanical watch to measure a hundredth of a second and the first quartz watch to measure a thousandth of a second. In short, TAG Heuer watches are recognized for their superlative performance and distinctive style.

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