Our Rolex History
Rolex and Betteridge were both founded in the early twentieth century. While Hans Wilsdorf, Rolex’s visionary founder, was establishing his legendary Genevan manufacture in the 1920s, A.E. Betteridge’s business was thriving on a pair of the most esteemed retail locales in the world: Fifth Avenue & 45th Street and Wall Street & Broadway.
Sport Meets Luxury
Just after Rolex introduced two of its most iconic watches in the early 1950s – the Explorer and the Submariner – Bert Betteridge relocated Betteridge’s headquarters from New York City to Greenwich. Bert immediately recognized Rolex’s extraordinary potential for these timepieces, which he believed bridge the gap between the luxury and sport watchmaking worlds.
Shared Love For The Sea
After Rolex launched its Sea-Dweller 4000 in 1978, Terry Betteridge, a trained marine biologist and long-time scuba diver, built a new Rolex salon area into the Greenwich flagship store. A few years later, Rolex and Betteridge partnered to create the standing clock that lines Greenwich Avenue and has become an emblem for the town.
Rolex In Vail
Rolex and Betteridge opened a location in Colorado in 2010, introducing Rolex to the Vail Valley. The store’s pristine mountainside ambience is the perfect setting to try on the world’s finest timepieces.
Expanding In Greenwich
In 2015, the Greenwich flagship store moved down "the Avenue" from 117 to 239. Rolex has an expansive showroom in our new location, complete with a private meeting room and over two hundred watches in average inventory.