1920s

Betteridge NYC stores

1920s

The Beginnings

Rolex and Betteridge were both founded in the early twentieth century. While Hans Wilsdorf, Rolex’s visionary founder, was establishing his legendary Genevan manufacture in the 1920s, A.E. Betteridge’s business was thriving on a pair of the most esteemed retail locales in the world: Fifth Avenue & 45th Street and Wall Street & Broadway.

1950s

Bert Betteridge

1950s

Sport Meets Luxury

Just after Rolex introduced two of its most iconic watches in the early 1950s – the Explorer and the Submariner – Bert Betteridge relocated Betteridge’s headquarters from New York City to Greenwich. Bert immediately recognized Rolex’s extraordinary potential for these timepieces, which he believed bridge the gap between the luxury and sport watchmaking worlds.

1978

Rolex clock in Greenwich

1978

Shared Love For The Sea

After Rolex launched its Sea-Dweller 4000 in 1978, Terry Betteridge, a trained marine biologist and long-time scuba diver, built a new Rolex salon area into the Greenwich flagship store. A few years later, Rolex and Betteridge partnered to create the standing clock that lines Greenwich Avenue and has become an emblem for the town.

2010

Betteridge Vail

2010

Rolex In Vail

Rolex and Betteridge opened a location in Colorado in 2010, introducing Rolex to the Vail Valley. The store’s pristine mountainside ambience is the perfect setting to try on the world’s finest timepieces.

2015

Betteridge Greenwich

2015

Expanding In Greenwich

In 2015, the Greenwich flagship store moved down "the Avenue" from 117 to 239. Rolex has an expansive showroom in our new location, complete with a private meeting room and over two hundred watches in average inventory.