^*Rolex's suggested retail price before applicable taxes. Rolex reserves the right to change prices at any time without notice.

Rolex Datejust 31

Oyster, 31 mm, Oystersteel and white gold
$7,800^* - Reference 278274

Oyster, 31 mm, Oystersteel and white gold

$7,800

Model availability

Reference 278274
Model Case Oyster, 31 mm, Oystersteel and white gold
Bezel Fluted
Water-Resistance Waterproof to 100 meters / 330 feet
Movement Perpetual, mechanical, self-winding
Caliber 2236, Manufacture Rolex
Power Reserve Approximately 55 hours
Bracelet Oyster, flat three-piece links
Dial White
Certification Superlative Chronometer (COSC + Rolex certification after casing)

The Fluted Bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.

White Dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from 18 kt gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

White Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Betteridge is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.

The classic Rolex Datejust is the archetype of the modern watch, thanks to esthetics and functions that transcend changes in fashion. This year, Rolex presents four new white Rolesor versions (combining Oystersteel and 18 kt white gold) of the Datejust 31. Esthetically, the Datejust has spanned eras, while retaining the enduring codes that make it one of the most recognized and recognizable of watches.