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*Rolex's suggested retail price before applicable taxes. Rolex reserves the right to change prices at any time without notice.

Rolex Datejust 31

Oyster, 31 mm, yellow gold and diamonds
$40,600* - Reference 278288RBR

watch on wrist
  • Reference 278288RBR
  • Model Case Oyster, 31 mm, yellow gold and diamonds
  • Bezel Set with diamonds
  • Water-Resistance Waterproof to 100 meters / 330 feet
  • Movement Perpetual, mechanical, self-winding
  • Caliber 2236, Manufacture Rolex
  • Power Reserve Approximately 55 hours
  • Bracelet President, semi-circular three-piece links
  • Dial Champagne-color set with diamonds
  • Certification Superlative Chronometer (COSC + Rolex certification after casing)
Champagne-color dial

Champagne-color dial

The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the center of the dial.

Diamond-Set Bezel

Diamond-Set Bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweler, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

18 kt yellow gold

18 kt yellow gold

By operating its own exclusive foundry, Rolex has the unrivaled ability to cast the highest quality 18 kt gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 kt gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected in an in-house laboratory with state-of-the-art equipment, before the gold is formed and shaped with the same painstaking attention to quality. Rolex's commitment to excellence begins at the source.

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Betteridge is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.

The Oyster Perpetual Datejust is the archetype of the classic watch thanks to functions and esthetics that never go out of fashion. This year, Rolex presents the Datejust 36 featuring new 'palm' and 'fluted' dial motifs. The palm motif evokes lush, vibrant tropical forests, while the fluted motif showcases the pattern found on a range of Rolex bezels that has become one of the brand’s signature esthetic styles.

Rolex DatejustThe classic watch of reference

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