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*Rolex's suggested retail price before applicable taxes. Rolex reserves the right to change prices at any time without notice.

Rolex Datejust 31

Oyster, 31 mm, Oystersteel, white gold and diamonds
$16,050* - Reference 278384RBR

Oyster, 31 mm, Oystersteel, white gold and diamonds

$16,050 info icon

Model availability

watch on wrist
  • Reference 278384RBR
  • Model Case Oyster, 31 mm, Oystersteel, white gold and diamonds
  • Bezel Set with diamonds
  • Water-Resistance Waterproof to 100 meters / 330 feet
  • Movement Perpetual, mechanical, self-winding
  • Caliber 2236, Manufacture Rolex
  • Power Reserve Approximately 55 hours
  • Bracelet Oyster, flat three-piece links
  • Dial Aubergine set with diamonds
  • Certification Superlative Chronometer (COSC + Rolex certification after casing)
Aubergine Dial

Aubergine Dial

The sunray finish creates delicate light reflections on many dials in the Oyster Perpetual collection. It is obtained using masterful brushing techniques that create grooves running outwards from the center of the dial.

Diamond-Set Bezel

Diamond-Set Bezel

Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweler, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.

White Rolesor

White Rolesor

Gold is coveted for its luster and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Betteridge is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.

The Oyster Perpetual Datejust is the archetype of the classic watch thanks to functions and esthetics that never go out of fashion. This year, Rolex presents the Datejust 36 featuring new 'palm' and 'fluted' dial motifs. The palm motif evokes lush, vibrant tropical forests, while the fluted motif showcases the pattern found on a range of Rolex bezels that has become one of the brand’s signature esthetic styles.

Rolex DatejustThe classic watch of reference

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