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*Rolex's suggested retail price before applicable taxes. Rolex reserves the right to change prices at any time without notice.

Rolex Lady-Datejust

Oyster, 28 mm, platinum
$46,650* - Reference 279166

  • Reference 279166
  • Model Case Oyster, 28 mm, platinum
  • Bezel Domed
  • Water-Resistance Waterproof to 100 meters / 330 feet
  • Movement Perpetual, mechanical, self-winding
  • Caliber 2236, Manufacture Rolex
  • Power Reserve Approximately 55 hours
  • Bracelet President, semi-circular three-piece links
  • Dial Silver set with diamonds
  • Certification Superlative Chronometer (COSC + Rolex certification after casing)

Silver Dial

The sunray finish on Rolex dials is a predominant method in watchmaking of achieving pure metallic color dials such as shades of silver grey, rhodium or ruthenium.

Platinum

Rare and precious, platinum is striking for its silvery whiteness and vibrant luminosity. It is among the densest and heaviest metals in the world, distinguished by unique chemical and physical properties such as exceptional corrosion resistance. Paradoxically, it is also soft, elastic and highly malleable, which makes machining and polishing especially difficult, demanding an extremely high degree of skill. Rolex always uses 950 platinum, an alloy consisting of 950‰ (thousandths) platinum, painstakingly crafted in-house by the fine metalworkers at Rolex. The noblest of metals for the finest of watches.

The President bracelet

This Lady-Datejust is offered on a prestigious President bracelet. Always in solid gold or platinum, the bracelets benefit from a concealed attachment beneath the bezel which ensures seamless visual continuity between the bracelet and case. A new-generation concealed Crownclasp, opened with a hinged Rolex crown, adds the final aesthetic and functional touch to these sumptuous bracelets.

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Jewelers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Betteridge is proud to be part of the worldwide network of Official Rolex Jewelers and can provide information on the availability of Rolex watches.

Rolex’s classic feminine watch, the Lady-Datejust is in the lineage of the Datejust, the emblematic model that has been a byword for style and accurate timekeeping since its launch in 1945. The first women’s version of this date chronometer, the Lady-Datejust, appeared in the late 1950s, bringing the heritage of timeless elegance and functionality to a smaller size perfectly suited to a lady’s wrist.

Rolex Lady-DatejustThe classic feminine watch

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