World of Rolex

For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines.

The brand is associated with exploration, elite sports and the arts, as well as a variety of events and organizations.

Cars race past the iconic Rolex arch at the start of the Le Mans 24-hour race, with enthusiastic crowds and team support visible.

Published on June 11, 2025

Endurance

Mastering the power of mechanics to defy the laws of time. Controlling risk to determine the ideal trajectory. And holding on to victory. Rolex is a major partner of legendary endurance championships, the most emblematic events and the most remarkable names in motor sport.

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A silver trophy with Rolex Ribbon on a green podium in the foreground of a horse show jumping arena, with crowded grandstand

Published on March 24, 2025

Rolex Grand Slam of Show Jumping

Widely considered the greatest challenge in equestrianism, the Rolex Grand Slam of Show Jumping rewards the rider who wins, consecutively, the Grand Prix at three of the four show jumping Majors, namely, The Dutch Masters in ’s-Hertogenbosch, the CSIO Spruce Meadows ‘Masters’ Tournament in Calgary, the CHIO Aachen and the CHI Geneva.

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A grand golden concert hall adorned with floral displays, featuring a full orchestra in formal attire, under sparkling chandeliers.

Published on December 4, 2024

Rolex and the Vienna Philharmonic

Rolex has been Exclusive Partner of the Vienna Philharmonic since 2008 and the Exclusive Sponsor of the New Year’s Concert since January 2009

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A packed stadium at the US Open, featuring a tennis match on the court with spectators in surrounding all sides.

Published on August 19, 2024

Rolex & the US Open

The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of the sport worldwide for almost 50 years, Rolex has been the event’s Official Timekeeper since 2018.

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Crowds gather in grandstands at the Open Championship golf course, with historical buildings in the background against a clear sky.

Published on July 11, 2024

Rolex & The Open: golf’s oldest major

Traditionally contested in the United Kingdom during the third week of July, The Open is the fourth and final men’s major of the year. Associated with this competition since 1981, Rolex is today a privileged partner of world golf.

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A crowd watches the final hole of a golf tournament by a scenic lake, with vibrant banners and a clear blue sky in the background.

Published on July 4, 2024

The Amundi Evian Championship and Rolex

The Amundi Evian Championship: Celebrating 30 Years of Golf’s Only Major to be Staged in Continental Europe.

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A packed Wimbledon stadium with fans watching a tennis match on a sunny day, featuring a player mid-action on the grass court.

Published on June 24, 2024

Rolex and The Championships, Wimbledon

Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and the original game. It is here that athletes become legends.

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Aerial view of a crowded racetrack with cars racing past, flags flying above, and enthusiastic fans cheering in the stands.

Published on June 4, 2024

The 24 Hours of Le Mans

The 92nd edition of the 24 Hours of Le Mans, a race celebrating endurance and motorsport excellence, will occur on June 15 and 16. Rolex has been the Official Timepiece of this legendary event since 2001.

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A watchmaker in white gloves carefully assembles a luxury Rolex watch, holding its black dial and golden case.

Published on April 9, 2024

A voyage into the world of Rolex

Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence. Nearly 120 years years after the creation of the brand, the founder’s philosophy is more present than ever, from the manufacturing of the company’s watches to its commitments worldwide.

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