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Watches and Wonders

Watches & Wonders 2026

Join us from 14th April to 20th April as we explore Watches and Wonders in Geneva, Switzerland, revealing some of the new timepieces from the world’s most luxury brands.

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Rolex
Patek Philippe
Cartier
Tudor
Grand Seiko
Hublot
Chanel
Oris
Panerai
Rolex New Watches - Discover

Shop The Show

Watches and Wonders Geneva returns for seven days of excitement at the heart of watchmaking.
From the Salon to the city center, the event promises a true immersion into the innovation and craftsmanship of leading watch brands.

New Blue TUDOR Black Bay. Tap to explore new TUDOR launches at Watches & Wonders 2026

TUDOR

Tudor unveils its latest generation of timepieces - a fusion of heritage, innovation, and unmistakable attitude. These new releases push the boundaries of craftsmanship while staying true to the bold spirit that defines the brand.

Shop New TUDOR Watches
Watches and Wonders - Shop The Show - TAG - New Arrival

TAG Heuer

The TAG Heuer Monaco Chronograph evolves with a refined 39mm grade 5 titanium case, offering lightness, durability, and comfort.

Discover TAG Heuer Watches
Watches & Wonders - Shop The Show - IWC - New Arrival

IWC Schaffhausen

The Portofino Automatic Day & Night 34 is a refined ladies’ watch with a charming sun-and-moon display, and diamond-set steel case.

Explore New IWC Watches
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Discover our Showrooms

Find your nearest Betteridge showrooms and book an appointment with one of our specialists.
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Watchmaking Worldwide in the Spotlight

Watches and Wonders will welcome the industry’s foremost names at a major professional gathering in Geneva, Switzerland, filled with exciting horological discoveries. A single event spanning online and offline for a celebration of watchmaking excellence, major launches, brand keynotes, panel discussions hosted by industry experts, exceptional timepieces and other numerous wonders.

Join us from 14th April – 20th April as we update this page daily with new releases, articles and videos from some of the most prestigious brands.

Participating Brands Include

  • Angelus
  • Arnold & Son
  • Baume & Mercier
  • Bremont
  • BVLGARI
  • Cartier
  • CHANEL
  • Frederique Constant
  • Gerald Charles
  • Grand Seiko
  • H.Moiser & Cie
  • Hublot
  • IWC Schaffhausen
  • Jaeger-LeCoultre
  • Oris
  • Panerai
  • Parmigiani
  • Patek Philippe
  • Rolex
  • TUDOR
  • Ulysse Nardin
  • Vacheron Constantin
  • ZENITH
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