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G-Shock Watches
ICONS ARE BUILT OVER TIME
From Shepherd’s Bush to the world stage, two things have stayed consistent: Central Cee’s relentless pursuit of greatness. And the brand on his wrist. Time moves forward, but legacies endure. The future belongs to those who are #BuiltDifferent.
G Shock x Star Wars
Celebrating the release of Star Wars: The Mandalorian and Grogu in cinemas May 22. Experience unbreakable timepieces celebrating the galaxy's most iconic bond, and receive a transforming magnetic display stand inspired by the movie.
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G-Shock G-Steel
A classic and elegant business look meets cool street wear, while stylish metal meets tough resin and a masculine design.
Shop CollectionAbout G-Shock
Taking Toughness to the Limit
G-SHOCK, the watch that brought the new concept of toughness to the timepiece. It began with a reckless challenge to the conventional wisdom of the day, a developer’s belief that it was possible to construct a watch that wouldn’t break, even if dropped. Project Team Tough was formed to build it in 1981. The team created over 200 prototypes one after another over a period of about two years. They finally arrived at a shock-resistant structure. This marked the birth of a technology that is tough to the core. And G-SHOCK has continued its unceasing evolution ever since, in pursuit of greater toughness in every respect, from structure and materials to functions. Stronger than ever, and targeting even greater strength, G-SHOCK’s challenge is never-ending.



